Is UX really that important?

It is if you work for a fruit company out of Cupertino.

I almost didn't notice the wk13 tag and judged you :P

@Letmecode oh, welcome to devRant :)
you'll notice a wk13 tag below your post, that's because you posted the rant as a response to a weekly rant topic. There is a new topic each week and that goes as wk1, wk2 and so on. People normally posts rants without the tag as well when their rant is not for the weekly topic.(this is usually more common)

@Letmecode navigate to the "weekly rants" in the app, it is all explained there. Do that and i'll let you code

lol people dont appreciate one of the most crucial phases of development which can save you tons of time and money - planning.
They just wanna jump to production a.s.a.p

Yes

UX can make or break a product. So yea it's pretty important!

@Canvasowl wk13. This was asked to me by a client