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  • 156

    I hate the fucking news websites that make you press a "read more" button. Of course I want to read more, that's why I clicked on your fucking article!!

  • 2
    The reason is probably commercial: to generate more clicks. Really annoying, though...
  • 4
    @Lukas but it's not loading anything new, it's only hiding/covering up the article
  • 1
    Then it's plain stupid :)@TheInitializer
  • 3
    Finally, a rant!
  • 1
    It's to make sure you actually read the article and don't navigate away
  • 2
    @TheInitializer Could still be interesting for metrics and engagement stats.
  • 2
    besides the engagement stats, the ads below the article are seen before you leave the page (less than 10% of users scroll past the last sentence of an article, even to read the comments)
  • 0
    but I hate that too.
  • 5
    And also those top 10 type articles that give you one item per page.
  • 0
    This is speculation but my theory is it's an anti-Adblock technology. Because Adblock loads at page load I think what it's doing is make the user manually trigger an event AFTER page load, which then renders the ad, thereby bypassing the Adblock. I can't really think of any other reason for this
  • 0
    Yeah that's very annoying, sometimes it feels there is no articles except headings.
  • 0
    @TheInitializer It's more so because say you want to read the third article in a site, you wouldn't want to scroll down the entire length of the previous two articles before going to three. In a multi article blog, it helps to make the reader just read what he wants
  • 1
    @nottoobright I mean on an actual article page, with one news article
  • 0
    I think It's loading resources on demand. So the page load time is reduced
  • 1
    @zeprod Yeah, I myself sometimes lazy load images so they load only when the user scrolls a certain length to improve page load times. Some people just add a button than scrolling
  • 2
    @TheInitializer adding a "read more" is a design concept. People are turned off by a very long piece but if u only present a shorter version so that only the interested ones will read on
  • 0
    @nottoobright I think that's applicable for mostly mobile devices
  • 1
    Oh man. I agree. This crap sucks. I am especially irritated on mashable.com and BBC.
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