Apples marketing logic I just saw on a Facebook post...

Unless you jailbreak your iPad, in which case you just removed the protection.

@nik123 you have to jail break it first. I don't think Apple allows installing from any place but the app store, unless they've changed that.

@nik123
How to Jailbreak iOS 9 without Computer :
"The steps explained above will help you download cydia app icon on iOS 9 supported devices. [...] Note that this Cydia app icon has limited functionality , and allows access to [a website about] jailbreak updates only".

Clickbait is getting worse 😂

Just jailbreak your iDevice and you can have lot of viruses there >https://www.cydiacloud.com/