Check in, check out, punch in punch, out, wax on (my balls), wax off. Do your duty. Be a good citizen. Work overtime. Conserve the environment: buy a tesla that runs on afghan lithium conflict minerals. Post your life to facebook. Get married. Have exactly 2.5 kids.
Use jquery. Use knockout. Use react. Use vue. Use svlete. Use heroin. Used needles. Used people. Used toilet paper. Toilet paper apocalypse. Social trends. Be a good citizen.

Watch tv. Watch nightly news. CNN says. Fox news says. Hey, did you read this article by important funny guy on tv? American taliban. Scary. Be afraid. Hey did you read this article on cute puppies? Funny! Did you see this meme? What a funny meme! HAHAHA. Do we need prisons for dissidents? Do we need to release all the prisoners in federal prison? Should we round up people who dont follow health authorities? Science says. Science is wrong. Science is right. Man in robe agrees with me. Man in robe disagrees with me. You're evil. These people are bad. Is doing bad always wrong? Should we tolerate intolerance? Its time to stop tolerating intolerance. Be an individual, like everyone else. Be you. Be the best you that you can be. Individualism. But we're all in this together. We're all different and unique. But we're all the same. Love each other. Love humanity. But not these guys over here. Punch a nazi. Punch a commie. Isn't it time we punched a nazi? Isn't it time we had socialism? Isn't it time the old get out of the way for the young? Why are the old hateful? Why do they horde all the money? Do we need rent controls? We need rent controls. Its time for rent controls. I think I believe what others believe. Believe different. Think different. Apple. An apple a day keeps the windows away. Open windows, a breathe of fresh air. Is climate change real? We need to have a national conversation about climate change! The world is freezing. The world is flooding. We're all gonna drown. The world is overpopulated. We need to talk about overpopulation. People who have too many kids are polluting the world. America doesnt have enough kids! Is it time to bring in more immigrants to have more kids? Who will work the fields? Thats racist. Is racism an epidemic? Is white flight an epidemic? Lets talk about epidemics. Lets have a conversation about mandatory vaccination. Lets have a national conversation about mandatory pandemics. I mean, vaccinations. Lets change the world. Trust the science. Don't trust the science. Bu-bu-bu-bu-bu I'm loving it. Love who you are. Live love laugh. If you don't love me at my best, then you can't handle me at my worst. People who disagree with [current year] are the worst. Is it time to regulate speech? Its time to regulate speech. Should there be laws against hatespeech. I think there should be laws against hatespeech. People who upset me should go to jail. Its current year. Think big. Think outside the bun. Have it your way. All the time, always. All for freedom, freedom for all. Because this is america, and current year. I like to work hard. But you have to remember to play hard too. Work hard. Play hard. With a childlike sense of wonder. Be you. Belong anywhere. Just do it. Challenge Everything. Because you're worth it. Save money...live better...have an abortion. You're in good hands. Democracy dies in darkness. Is it time to regulate hatespeech. Politician in current year is hurting our democracy. War is a racket. We need to liberate afghanistan. Why are we bombing afghanistan? Its there culture. They're oppressing people! Don't criticize anyones culture. Be kind. Rewind. Go further. Lets go places. Because Impossible is Nothing.
Lets change the world. I'm a smart passionate funny guy with a childlike sense of wonder and play. You ever want to travel? I want to travel. See the world. Eat new food. Eat. Love. Pray. Eat love. kill. Is meat murder? I think meat is murder. Go vegan. Go home. Order out. Support your local economy. Think global, act local. I'm a good corporate citizen. Be the change you want to see. Did you hear about this local brewery? Do you like craft beer? Hey try this new IPA. I shared it on twitter. Twitter is a very important part of my life. I think what other people say matters, and them reading what I think matters. What I ate for lunch matters. Hey what did you eat for lunch? I LOVE FOOD. You want to order door dash. There new commercial is amazing. Commercials are SO FUNNY. Hey did you see this meme of this commercial? I shared it on tiktok. Heres a funny dance. Watch these nurses dance. I wish I could dance like that. They're so overworked. So brave. Our hospitals are overflowing. People are dying. Hey did you see this new dance trend on tiktok? I like tiktok. I think its a very important part of life to share your life with others. Nurses are dying. Look at this image of hospitals. Scared. Very scary. Very bad. Bad and scary. Big thoughts! Thoughts and prayers!

Because Yes we can!

Beep boop.

META-LUCK: A Pseudo-Ontology Of An Authentic Future

* * *

I think in the not-to-distant future we will abandon the idea of authenticity (messaging, corporate responsibility, ethos) in favor of other factors, such as cost. We won't abandon it and replace it with fakeness, so much as realize
that we don't, as a society favor it at all, not in the absolute sense, nor in the relative sense like in relation to things like cost.

We will either abandon authenticity entirely, or alternatively, transition to a world where authenticity is the highest valued quality, being adjacent to truth.

Heres why. Authenticity, like all social qualities, can be 1. mimicked, 2. simulated,
or 3. emulated.

In the first case, a corporation, product, leader, organization, or other, apes authenticity simply by its knowable, external features. It mimics the sounds, like a jungle bird copying a jack hammer to scare away predators or attract mates.
There is no understanding, let alone model, external or internal. The successful mimic
is little more than a lifeless, unthinking puppet.

In the second case, the attempted authentic simulates authenticity: That is, an external
model is formed, or pattern, that is predictable, and archetypal. It may have an internal
model even, a set of policies and processes for deciding the external-facing behavior.
But these policies and internal processes and models are all strictly outward facing. It is purely pathological in its goal, desiring only at minimum to achieve *externally attribute* authenticity (public opinion) rather than those internal changes that generate the true perception of the public--a perception not of surface behaviors and shrewd calculating policies and processes, but as a quality of authenticity for its own sake. This is in some sense the difference between the mundane and the atavistic, that the benefit, while not definable strictly, is assumed as a 'matter of course', culturally, within the organization or individual or company. It is to say, a *quality* of the thing, that *generates* outputs of a certain character and nature, rather than a *goal* that is attained 'after-the-fact' by behaviors generated for *other* than being authentic.

Here we reach the limitation of definitions.

Finally, we arrive at the case of number three, the emulation. We have in part already described it, but lets try and summarize a bit.

The Authentic is an *originator* of behavior and outward appearances, being an internal quality of a person or organization. It originates behavior, rather than being the goal of behavior and outward appearances.

Its benefit is assumed, though not always nameable or definable, even though this sounds naive, superseding other factors like cost and profit. As such the authentic does not emerge in a cost-focused environment, not readily, not often, and not cheaply either.

It is in some sense an experimental state of being, of goal-seeking only after-the-fact of "being true to ones origins" is established above and beyond those goals--setting and achieving only those goals which ultimately align with the origin and intent of the authentic.